Here is the lesson that Tiger Woods has given to us… Be authentic. No matter what you do in life, you are a brand. You are a personality. You are someone special. Consequently, you are unique and should express that uniqueness. Don’t present yourself to be something that you are not. What we have found out about Tiger Woods is that he has covered up his authentic self. Yes, it has made him wealthy. The problem is that he didn’t believe in the persona he presented. That is a problem. Those who have been successful and have maintained the success are real to who they are no matter what that might be. It is clear that the people that we like in this world are the ones we know what to expect in terms of their personalities. Those that are inconsistent in their behavior only good for reality TV. Just be authentic.